Restaurants & Bars

The Importance of Tabletop Menus

A Case Study on Mya Sushi

By

David Q.

6 min read ·
Published on Nov 14, 2024

Tabletop menus serve as an indispensable marketing tool for Mya Sushi, helping showcase monthly specials and seasonal dishes in a way that captures attention and drives customer engagement. Beyond being a practical guide to the menu, these carefully crafted displays play a crucial role in enhancing the dining experience and boosting sales.

Computer-generated design of Mya Sushi's tabletop menu to highlight their monthly special.

Spotlight on Monthly Specials

Monthly specials are a fantastic way to keep the dining experience fresh and exciting for returning customers while also enticing new patrons to try unique dishes. Tabletop menus ensure these specials take centre stage, providing:

  • Visibility: Placed directly on the table, these menus are hard to miss, ensuring every guest knows about the featured dishes.
  • Appeal: High-quality images, such as the one showcasing the Crispy Chow Mein at Mya Sushi, make the dishes look irresistible.
  • Ease of Decision: By highlighting specials, customers are guided toward unique and limited-time offerings without having to search through a full menu.

riving Customer Curiosity

For a restaurant like Mya Sushi, tabletop menus help spark curiosity about seasonal and chef-curated dishes. Specials like the Spicy Noodle Soup or Wonton Soup can be showcased with descriptions that detail their fresh ingredients and culinary techniques. This encourages diners to try something new, elevating their overall experience.

Reinforcing Brand Identity

The sleek, branded design of Mya Sushi’s tabletop menus, complete with elegant fonts and thematic graphics, reflects the restaurant’s attention to detail and commitment to quality. By maintaining a consistent and polished look, these menus strengthen Mya Sushi’s identity as a destination for authentic and refined cuisine.

Increased Sales and Customer Loyalty

Tabletop menus are not just about aesthetics—they’re also an effective sales tool. Highlighting specials encourages upselling by drawing attention to premium or limited-time items, which can increase average check sizes. Additionally, diners who enjoy these specials are more likely to return, curious to see what new creations the menu will offer next month.

Tabletop menus at Mya Sushi do more than display information—they create opportunities to engage diners, build anticipation for new dishes, and enhance the overall dining atmosphere. By keeping monthly specials front and centre, these menus not only boost sales but also ensure every guest leaves with a memorable and satisfying experience.